A search engine is a software program on the
Internet that searches documents and files for particular
keywords and returns the result of any files containing those
keywords. The search will be done according to the keywords
given by the users. The ranking functions are typically learned
to rank search results based on features of individual documents
i.e., point-wise features. This will increase the website visibility
and make the user to get the information what they are actually
looking for. Optimization of a web page has lot of advantages.
It’s not only optimizing the search time but also effort done by
the user for searching a web page. Search engine optimization
(SEO) is a technique to take the web pages in top search results
provided by search engines. Websites need to be optimized in
order to attract audience and to sell products and services. This
paper will give an overview of search engine optimization, its
elements and tools used in the search engine optimization.
Published In : IJCAT Journal Volume 1, Issue 11
Date of Publication : 31 December 2014
Pages : 611 - 615
Figures :02
Tables : 02
Publication Link :Search Engine Optimization Techniques To
Enhance The Website Performance
Konathom Kalpana : M.Tech 2nd Year, Department of CSE, CREC
Tirupati, AP, India
R. Suresh : Professor & HOD, Department of CSE, CREC
Tirupati, AP, India
Search Engine Optimization
On page
Optimization
Off page Optimization
Keyword
optimization
Search engine optimization process is a vital part of the
broad and vast procedure of internet marketing. The
process of internet marketing is incomplete without
proper and ample web site optimization. The main goal of
any website is to attain a certain maximum level of user
traffic and this is not possible unless and until that
particular website has good visibility which is achieved
only with the search engine optimization. This paper
provides the strategy to optimize a website so that to
improve its rank in search engine and thus to attain
maximum of internet customers.
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