Corporations around the world are using big data to predict the future and to find ways to improve profitability. But even
when profits are not the main motive, as is the case with nonprofit organizations, data analytics can play a crucial role. The adoption
of data analytics in the nonprofit sector is still in its infancy, with even the bigger organizations only at the start of their journey.
Nonprofits can use big data and analytics to deliver on their missions. However, nonprofit leaders need to be aware of the data they
have and how best to use it. In this context, an attempt is made in this paper to discuss some of the reasons why nonprofits are not
able to efficiently leverage data and how analytics can help to improve various operational functions of nonprofits.
Abhishek : received his BE in Electronics & Communication
from R.V. College of Engineering, Bengaluru, India. After
graduation, he worked as a Senior Software Developer for a
telecommunications giant, OnMobile Global Limited, for two
years. He is currently leading the fundraising efforts and
corporate partnerships of Diya Foundation, a vocational
training center for intellectually challenged adults.
Manuj : received his BE in Telecommunication from R.V.
College of Engineering, Bengaluru, India. He worked as a
Trainee Decision Scientist at Mu Sigma Business Solutions
Pvt. Ltd., Bengaluru, India after graduation. Currently, he is
pursuing Master’s in Data Science at Texas Tech University.
His interests include torturing data, NLP, machine learning and
descriptive analytics.
Nonprofit, Big Data, Analytics, Operations
Nonprofits can’t continue to do business as usual if
they’re going to tackle the world’s major social
problems. By gathering data on what’s not working
and adopting approaches proven to solve underlying
problems, these organizations can use their enormous
scale and long tradition of service to innovate and
change the world.
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